No need to feel overwhelmed! Communicate your goals, and the shop will narrow your options.

Ladies, we’re leading the cycling realm’s trends and it’s high time we go into bike shops with confidence in our goals and an idea of what to consider when bike shopping. This video offers tips for communicating with shop folks, encourages you to test out a few different models, and informs you about the components most crucial to your bike’s performance.

A special thanks to Liv/giant (Jackie Baker and Val Vanderpool, in particular) for helping us empower ourselves when it comes to finding the bike best for our individual needs!